01
AI Consulting for Hospitality & Leisure

Get smarter.
Get ahead.

Firstdoor helps hospitality and leisure businesses unlock the real value of AI — more revenue, lower costs, and a team that knows how to use it.

Maximise revenue through AI-powered direct booking and visibility
Reduce operating costs with intelligent automation
Educate your team with practical, role-specific AI training
8 in 10 Travellers use AI to plan
2 in 10 Hotels feel confident with AI
The gap is widening: The hospitality businesses winning right now aren't waiting to understand AI. They're already using it to drive more direct revenue, run leaner operations and outpace the competition.
What we do

Three ways AI transforms your business

Whether you want to grow revenue, run more efficiently, or build your team's capability — Firstdoor has a proven path to get you there.

01

Maximise Revenue

Drive more direct bookings. Reduce OTA dependency.

From being found first in AI search to converting more lookers into bookers, we help you grow revenue without growing your commission bill.

  • AI visibility across ChatGPT, Claude, Gemini & Perplexity
  • Direct booking optimisation & OTA commission reduction
  • AI-assisted rate strategy and yield management
  • Guest personalisation that increases spend per visit
  • Structured content & schema markup for AI discovery
Revenue growth
02

Reduce Operating Costs

Automate the routine. Free your team for what matters.

Labour, procurement, energy and guest communications are all areas where AI can meaningfully reduce cost without reducing quality.

  • Automate guest communications and front desk queries
  • AI-powered housekeeping and maintenance scheduling
  • Smarter procurement & supplier cost benchmarking
  • Energy and resource management optimisation
  • Workflow automation across F&B and back-of-house
Cost reduction
03

Educate Your Team

Build lasting AI skills, not just tool familiarity.

AI is only as good as the people using it. We deliver practical, role-specific training that builds real confidence across your entire organisation.

  • Role-specific workshops: revenue, front desk, F&B & management
  • Hands-on sessions with tools your team will actually use
  • Executive briefings on AI strategy & competitive landscape
  • Ongoing support as models and tools evolve
  • Change management & adoption coaching
Team capability
How it works

From audit to impact in three steps

Every engagement starts with a clear picture of where you are today — and a practical roadmap to get where you want to be.

01

AI Readiness Audit

We assess your business across all three pillars — revenue, costs and team capability. You get a clear, honest picture of where AI can move the needle fastest.

Free to start
02

AI Strategy & Roadmap

We build a tailored plan prioritised by commercial impact — identifying quick wins alongside longer-term transformation. No jargon. No unnecessary complexity.

Strategy
03

Implement & Scale

We work alongside your team to implement, train and iterate. Whether hands-on delivery or advisory support, we stay with you until the results are real.

Ongoing support
Free AI Audit

How ready is your business for AI?

Most hospitality businesses are leaving money on the table and time on the floor. Our free audit shows you exactly where — and what to do about it.

firstdoor.ai/audit — The Grand Pavilion, Edinburgh
AI Readiness Score — across three business pillars
Revenue & Bookings
22/100
Operating Costs
38/100
Team AI Capability
15/100
Overall Readiness
25/100
Significant opportunity identified across all three areas. Competitors who act now will hold a structural advantage within 12 months.
Get your audit →
What's included

Capabilities across every pillar

Maximise Revenue

AI Visibility & Direct Booking

Be recommended by ChatGPT, Claude and Perplexity when guests search for properties like yours. Structured content, schema markup and MCP live rates to drive commission-free direct bookings.

Maximise Revenue

Rate Strategy & Yield Management

AI-assisted pricing that responds to demand signals in real time — competitive set moves, local events, booking pace and channel mix — so you're always optimised, never left behind.

Reduce Operating Costs

Guest Communications Automation

AI-powered pre-arrival, in-stay and post-stay communications. Handle guest queries, upsell ancillary services and gather feedback — automatically and at scale — without adding headcount.

Reduce Operating Costs

Operations & Scheduling Intelligence

From smarter housekeeping rosters to AI-assisted procurement benchmarking, we identify and implement automation that reduces labour cost without compromising your guest experience.

Educate Your Team

Role-Specific AI Workshops

Hands-on, practical training designed for how hospitality teams actually work. Revenue managers, front desk, F&B, GM — each gets training built around the tools and decisions relevant to their role.

Educate Your Team

Executive AI Strategy Briefings

For owners, GMs and board-level stakeholders who need to understand what AI means for their business, their competitive position and where to prioritise investment over the next 12–24 months.

Client results

Getting smarter. Getting ahead.

Revenue

Within six weeks of Firstdoor optimising our content, we started appearing in ChatGPT recommendations for "boutique hotel Lake District." Direct bookings from AI now account for 14% of our monthly revenue — commission-free.

S
Sarah Whitmore
Owner, The Stoneleigh, Windermere
Cost Reduction

We automated our pre-arrival and post-stay guest communications entirely. Response times went from hours to seconds, guest satisfaction scores improved, and we saved the equivalent of a part-time role within three months.

J
James Calloway
GM, The Kildare House, Co. Kildare
Team Training

The team training was unlike anything we'd done before — practical, honest, and built around our actual workflows. Our revenue manager now uses AI daily for rate decisions. The confidence shift across the team was immediate.

M
Marie Lefebvre
Director, Domaine du Lac, Annecy
Pricing

Straightforward engagements. Real results.

Start with a free audit and build from there. Every engagement is scoped around your specific business and goals.

Audit
Understand your AI opportunity across revenue, costs and team capability.
£0
Complimentary initial audit
  • AI readiness assessment across all three pillars
  • Revenue opportunity scan (AI search visibility)
  • Cost automation gap analysis
  • Team capability benchmarking
  • Prioritised recommendations report
Book your free audit
Retain
Ongoing consulting across one or more pillars, tailored to your business.
£POA
Monthly retainer — scoped per engagement
  • Dedicated Firstdoor consulting team
  • Revenue, cost and/or training workstreams
  • Monthly strategy sessions and reporting
  • Implementation support and vendor management
  • Ongoing performance tracking and optimisation
  • Access to our full hospitality AI toolkit
Talk to us
Academy
Structured AI training for your team — from front desk to boardroom.
£POA
Per programme — bespoke or modular
  • Role-specific workshop design and delivery
  • Executive AI strategy briefing
  • Hands-on tool training for your tech stack
  • Change management and adoption support
  • Ongoing learning materials and resources
Enquire about training
Get started today

Every month you wait,
the gap gets wider.

Book a free, no-obligation consultation. We'll assess where your business stands, identify the biggest opportunities and give you a clear view of what's possible — with no jargon and no hard sell.